Hello :) I am Frida Maria, a Swedish / Danish Multidisciplinary Creative/Artist. My music style is a fun mix of different genres, such as Dream Indie Pop / Rock, New Age, World and Electronic.
My background comes from fashion modeling though, and I started my modeling career in Australia at the age of 19, and got signed in Stockholm to an Agency who back then was called Zapmodels.
From attending fashion runway shows, to TV commercials and print, I decided to educate myself within the arts in a more digital world and started my journey a few years later at Berghs School of Communication in Stockholm, Sweden. After six months I got
my Diploma in Advertising/Design & Marketing.
I continued the BFA program in San Francisco at Academy of Art University, where I graduated 2005 in high standing.
During my years in San Francisco I had the opportunity to Intern for two great Agencies, namely; Eleven Inc and Goodby Silverstein & Partners, where I learned a lot about the industry before I took on a freelance job together with friend and colleague
Ryan Herras at Herras Creative. Ryan brought me on board to help
rebrand San Francisco Salt Company's entire brand.
I was lucky enough to spend a few months with him before I got offered a position at one of the largest Branding Agencies in the world; FutureBrand. So, I took my pick and pack, plus my boyfriend and moved to New York.
At FutureBrand I learned a lot and got thrown in to big team works and responsibilities immediately. My first big project was when my logo for 'Book by Cadillac' was chosen from the main board at Cadillac and I had the chance to design and develop the entire Visual System with the supervision and guidance from (back then) my CD, Tina Schoepflin. My two years spent at the firm gave me multiple great projects to work and learn from and I developed skills within more than just Branding; I worked on Iconography, Presentation Designs, Packaging, Research & Strategy Decks, Environmental Designs, Illustrations and Social Media Marketing to name a few. One of the greatest memories though was when I travelled with a team from FutureBrand to Costa Rica and held my first solo Design Presentation in the middle of the equator, surrounded by mountains in Costa Rica's nature.
At the midst of working full-time in New York I also attended acting classes, and had the opportunity to learn under the guidance of Wayne Gasser, former Manager of Kevin Bacon. I also studied and got a Diploma in another acting program called 'Break in to Hollywood' where John Brantley Cole Jr
was the acting coach.
After FutureBrand I decided to do some freelance work as I had switched gear in to following my dreams and create music with the poetry and lyrics I had written over the years. My passion for singing has always been a spark in my heart since I was a kid.
So I traveled to Mexico City and connected with friends and producers and I networked my way around to find more and more artists, filmmakers, models, well; 'PEOPLE' to work with... And that's what I'm currently doing, with a little freelance design/creative projects in between.
You can find me on Spotify and YouTube under the artist name:
'Frida Maria' (and on Social; @fridamariaartist & @fridamariamusic).
Take care, and don't hesitate to say hello if you want to connect. :)