Frida Maria is a Swedish/Danish artist, model, and actress from Västerås, Sweden, currently signed with Bentley Records. Her style of music is a mix of different genres, including Dream Indie Pop/Rock, New Age, World, and Electronic Sounds. Her unique way of writing is presented in a poetic way and is demonstrated throughout her songwriting and lyrics. Her inspiration comes from deep intuitive feelings based on her life experiences and emotions. She blends a lot of sounds and ideas into her own style and creates her music based on the current momentum and her state of mind. With the meditative sound of a voice, she creates a harmonic atmosphere for her listeners.
Her background comes from fashion modeling, and she started her modeling career in Australia at the age of 19 and got signed in Stockholm by an Agency that back then was called Zapmodels.
From attending fashion runway shows to TV commercials and print, she decided to educate herself within the arts in a more digital world and started her journey a few years later at Berghs School of Communication in Stockholm, Sweden. After six months she got
her Diploma in Advertising/Design & Marketing.
Frida continued the BFA program in San Francisco at the Academy of Art University, where she graduated in 2005 in high standing. She received the BFA Award for Design Excellence.
During her years in San Francisco, she had the opportunity to work for two great agencies, namely; Eleven Inc and Goodby Silverstein & Partners, before she took on a freelance job together with a friend and colleague Ryan Herras at Herras Creative. Ryan brought her on board to help rebrand San Francisco Salt Company's entire brand. She was lucky enough to spend a few months with him before she got offered a position at one of the largest Branding Agencies in the world; FutureBrand, New York.
At FutureBrand she got thrown into big team works and responsibilities immediately. Her first big project was when her logo for 'Book by Cadillac' was chosen from the main board at Cadillac and she had the chance to design and develop the entire Visual System with the supervision and guidance from (back then) her CD, Tina Schoepflin. Frida's two years spent at the firm gave her multiple great projects to work on and learn from, and she developed skills in more than just Branding; She worked on Iconography, Presentation Designs, Packaging Design, Research & Strategy Decks, Environmental Designs, Illustrations, Web and Social Media Marketing to name a few.
In the midst of working full-time with design in New York, Frida studied acting and had the opportunity to learn under the guidance of Wayne Gasser, former Manager of Kevin Bacon. Frida also got a Diploma in another acting program called 'Break into Hollywood' where John Brantley Cole Jr was the acting coach. She also met up with acting coach John Windsor-Cunningham for private lessons. Cunningham has worked with theatres from California's Old Globe to the Royal National Theatre.
After New York, she decided to do some freelance work and worked on starting her own brand Frida Maria as she had switched gear from design to music, performance, and acting.
Frida currently lives in Mexico City.
Clients Frida has worked with within design to name a few are CADILLAC, BOOK BY CADILLAC, NIKE (I AM ALSO JORDAN), THE B&A JOURNAL VOL. 10 (BROOKLYN BROTHERS NY & BERNSTEIN & ANDRIULLI), FOREVER 21 (RILEY ROSE), HODINKEE, MCCA (MINORITY CORPORATE COUNSEL ASSOCIATION), MIAMI RACING WEEKEND VIP GALA (FORMULA 1 MIAMI), YOU CAN'T ALWAYS GET WHAT YOU WANT - EL EFECTO MANDELA (THE MOVIE), TALLER TRITÓN, OTKO, HELLO HALO, MERCK, SENTRY, ADIENT, RISE COSTA RICA, VANCOUVER TOURISM, BRUENT BY MOLSON COORS, OFRA COSMETICS, LIDL U.S., SAN FRANCISCO SALT COMPANY, 100 FOR ALL, ORBEAT DJ SET, IT'S A JESS MAGAZINE (SERGIO BOCHERT), ROBERTO KALB, VIZIENT (THE CARE EQUATION), OAKLEY SPORT, NETAPP, INTEL, TRIPLE AAA, ARIA LAS VEGAS, DIGNITY HEALTH, HÄAGEN DAZS, XFINITY, TRUE ZERO... and more.
Clients Frida has worked with within modeling, acting & voice-overs are HEAD & SHOULDERS, JAMESON WHISKEY, MUTE BY JOANNE LU (SF WEEKLY), RISE & SHINE PILOT TRAILER, TRIUMPH UNDERWEAR, DRESSMAN, LENSWEAR, MAMA KIN, HONEYUCK PHOTOGRAPHY (HANA HALEY), THREADFLIP SF, MICROSTOCK, WELLA HAIR, BJÖRN AXÉN HAIR, MAKEUP STORE STOCKHOLM, CANADA GOOSE, KRISTINA VARAKSINA, PROVENANCE WINE (NAPA VALLEY), BEME CLOTHING, VÄSTERÅS CITY TV COMMERCIAL, NESCAFÉ (VOICE-OVER COMMERCIAL), ALTOS TEQUILA (VOICE-OVER COMMERCIAL) and more.
You can find more about Frida Maria under her social name; @fridamariamusic.