^ Brand Identity and Packaging concepts for (Forever 21) Riley Rose's new store. 

Logo, Visual System and Packaging concepts created while working at FutureBrand New York. See the full details of the project 

< here > And check out the final 'in action' website < here >

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**Not the chosen direction, but one out of four creative territories. **Not my photography for ad posters; **Just used for mock-up concepts.